Nº 001 — A gelateria for your faceA concept by Victoria Díaz

Skincare,served cold.

Three gelo pints, pistachio, fragola and stracciatella, stacked in a waffle cone next to a pink-handled spoon.

Cooling under-eye patches, scooped from a gelato pint. Three flavours for every kind of morning.

Pick your flavour See the ritual
60patches
per pint
3flavours
one mood each
10′minutes
before coffee

01 — The counter

Pick a flavour.

Every pint holds 60 patches. Choose by how you woke up, not by what you’re told.

The pistachio gelo pint, frosted green with a scalloped lid. The fragola gelo pint, frosted pink with a scalloped lid. The stracciatella gelo pint, cream flecked with cocoa.

Calming, for puffy mornings.

A green, gently cooling gel that takes the edge off a short night. Ten minutes in the fridge, ten minutes under your eyes.

Feels like
A cold spoon on a hot day
Best for
Puffiness after late nights
Pairs with
An early alarm you regret

02 — The ritual

Scoop, press, chill.

An open pistachio pint full of swirled green gel patches, with a few laid out on marble.
10:00
Ten minutes, start to peel.
  1. Keep the pint in the fridgeCold is the whole point. The patches wait for you overnight, like leftovers you’re actually excited about.

    The night before

  2. Scoop two patchesUse the little spatula under the lid so your fingers stay clean and the pint stays fresh.

    7:02 am

  3. Press under your eyesSmooth them flat and leave them on while the coffee brews. Ten minutes is plenty.

    7:03 – 7:13 am

  4. Finish with the spoonRoll from the inner corner outwards for one last cold sweep. Then go be a person.

    7:14 am

03 — The spoon

The spoon lives in the freezer.

A stainless steel face roller shaped like a gelato spoon. Keep it next to the ice cubes and reach for it whenever your skin needs a cold minute.

20°Freezer to face. Where the spoon spends its nights.
  • Stainless steel head
  • Fragola-pink handle
  • Lives next to the ice
A hand holding the frosted gelo face roller, shaped like a gelato spoon with a pink handle.

7:03 am — Somewhere, right now

The best ten minutes of the morning happen before the coffee.

— The whole point of gelo
gelo Gelateria for your face Order Nº 0703 · 07:03 am
  • 1 × Pistachio patches2 pcs
  • 1 × Cold spoon−18°
  • 1 × Iced lattebrewing…
  • 1 × Short nightforgiven
  • Time on face10:00
  • Served at4°C
TotalOne face,
awake.

Thank you. Come back cold.

Concept brand · no actual gelato was charged

04 — The identity

One name, three flavours.

Each flavour has its own colour and its own job, so the shelf reads like a gelato counter. Tap a swatch to copy it.

The gelo identity board: wordmark, three flavour cards and the colour palette.
Launch poster on pink: Your face called. It wants gelato.

06 — Take a number

Take a number.

Your face called. It wants gelato. Leave your email and be first in line when the counter opens.

Your number
0428
Now serving Nº 0001 · Concept brand, no emails stored